Re-branding

June 13, 2016  •  Leave a Comment

May 2016

I have been working on rebranding my photography business. Since I have been in school my style of photography has changed and deserves to be presented in a new light. My thought process was that I wanted to use a warm welcoming color to make my presence inviting, at the same time I still love how minimal elements look on a white background so I kept that theme similar. I decided to choose the Pantone color of the year for 2015, which was Marsala, as my main color. It's a warm red wine color that I feel is just lovely. Here is look at my new logo and the inspiration board that helped me design it. Enjoy! 

 

Keywords: branding, color, color of the year, marketing, personal brand, photographer, photography, re-branding

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